Facebook and Instagram ads can be a powerful growth channels for medical spas—or one of the fastest ways to waste money.

Managed MedSpa runs paid social campaigns designed for high-consideration aesthetic services, where trust, education, and timing matter as much as targeting. We don’t chase cheap leads. We build demand systems that support your consult flow, front desk, and revenue goals.

This is paid social built for profitability and scale, not vanity metrics.

How Paid Social Actually Works for Med Spas

Unlike Google Ads, social media ads capture demand before patients are actively searching. That requires a fundamentally different strategy.

Successful med spa paid social must:

  • Educate before asking for a consult
  • Build trust before pushing offers
  • Filter for quality, not just volume

This is where most med spas—and agencies—get it wrong.

How Paid Social Actually Works for Med Spas

Unlike Google Ads, social media ads capture demand before patients are actively searching. That requires a fundamentally different strategy.

Successful med spa paid social must:

  • Educate before asking for a consult
  • Build trust before pushing offers
  • Filter for quality, not just volume

This is where most med spas—and agencies—get it wrong.

Our Med Spa Meta Ads Framework

Our Facebook & Instagram Ads Framework for Med Spas

1. Demand Generation (Top of Funnel)

We introduce your brand and services to the right audience.

  • Educational video and image ads
  • Authority and expertise positioning
  • Problem/solution framing for aesthetic concerns
  • Localized targeting by income, behavior, and intent signals
  • Outcome: Warm, informed audiences instead of cold, unqualified leads.

    2. Lead Capture & Qualification

    Not all leads are created equal.

  • Lead forms with intentional friction (to improve quality)
  • Landing pages designed for aesthetic buyers
  • Clear expectations around consultations and pricing
  • Segmentation by service line (injectables, laser, body)
  • Outcome: Fewer junk leads, higher consult show rates.

    3. Retargeting & Nurture

    Most conversions don’t happen on the first touch.

  • Retargeting website visitors and video viewers
  • Follow-up campaigns for non-booked leads
  • Promotion reinforcement without discount fatigue
  • Alignment with email and CRM automation
  • Outcome: Lower cost per booking over time.

    4. Creative Strategy Built for Med Spas

    Creative is the difference-maker in paid social.

  • Provider-led authority content
  • Educational treatment explainers
  • Before-and-after compliant positioning
  • Offer-based creative without eroding brand value
  • Outcome: Higher engagement and better lead quality.

    Why Managed MedSpa Email Works Better

    We don’t treat email as a standalone tactic.

    We align email with:

    • Paid ads and lead sources
    • Front desk scripts and follow-up
    • CRM and booking systems
    • Provider availability and goals

    Email becomes part of a connected revenue system, not a disconnected tool.

    Who This Is For

    This service is ideal for med spas that:

    • Are doing $750K–$2.5M+ in annual revenue
    • Want consistent patient flow, not promo spikes
    • Offer injectables, laser, body, or corrective treatments
    • Need paid social that supports long-term growth
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