Do Your Promotions Work With Your Ads — or Against Them?

Most med spas run promotions.
 
Flash sales.
Seasonal specials.
Limited-time offers.
 
But when promotions aren’t aligned with paid media strategy, you may be:
  • Attracting price-sensitive clients
  • Increasing cost per lead
  • Creating short-term spikes instead of long-term growth
  • Undermining your brand positioning
 
An offer without alignment creates noise — not leverage.

Purpose

This diagnostic determines whether your promotions are:
 
  • Strategically aligned with paid media intent
  • Structured around high-margin services
  • Designed to convert traffic into booked patients
  • Supporting brand positioning (not discounting it)
  • Increasing lifetime value — not just short-term revenue
Takes 3–4 minutes

Results mapped to a clear promotion-to-profit roadmap

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Promotion Structure

1. How are most of your promotions structured?
2. Do promotions require constant discounting to perform?
3. Which patients do promotions tend to attract?