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our services:
Operations & SOPs
Growth & Marketing
Finance & Revenue Cycle
Compliance & Risk
Talent & Training
Technology Stack
Home
Our Services
Operations & SOPs
Marketing & Growth
Web Development
SEO
Google Ads
Email Marketing
Meta Ads
ROI Tracking
Conversion Optimization
PMS Optimization
Finance & Revenue Cycle
Compliance & Risk
Talent & Training
Technology Stack
Resources
Free Tools
Our Blog
About
About Us
Our Team
Dr. Francisco Jacome
Rafael Racalde
Sherrie Bachmann
Tracy Scrima
Jamie Collier
Jess Baskette
Pedro Jacome
Contact
quick contact:
info@managedmedspa.com
Home
Paid Social Effectiveness Diagnostic
Paid Social Effectiveness Diagnostic
Paid Social Effectiveness Diagnostic
Are You Running Ads—or Just Boosting Posts?
Purpose
To determine whether a med spa’s Meta spend is:
Strategically structured
Funnel-driven
Properly tracked
Producing revenue outcomes (not vanity metrics)
Is Paid Social Actually Driving Booked Patients for Your MedSpa?
Boosted posts feel productive—but most med spas can’t connect Meta spend to real bookings or revenue.
This diagnostic reveals whether your paid social is a system—or just amplified content.
Takes 3–4 minutes
Results mapped to a clear paid social roadmap
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Is Paid Social Actually Driving Booked Patients for Your MedSpa?
Boosted posts feel productive—but most med spas can’t connect Meta spend to real bookings or revenue. This diagnostic reveals whether your paid social is a system—or just amplified content.
How Meta Is Being Used
1. How do you primarily spend money on Meta?
Mostly boosted posts
Mix of boosted posts + Ads Manager
Bundles or bonuses
Access-based / value-added offers
2. What is the main objective of your Meta campaigns?
Engagement (likes/comments)
Traffic
Leads
Bookings / conversions with tracking
3. Do you separate campaigns by funnel stage?
No separation
Minimal separation
Clear awareness vs conversion split
Full funnel (awareness → retarget → conversion)
Next
Audience & Targeting
1. Are audiences segmented beyond basic location + age?
No
Minimal interests
Lookalikes or custom audiences
Layered segmentation + exclusions
2. Do you run intentional retargeting?
No retargeting
Occasional
Website OR engagement retargeting
Full retargeting stack (site, video, lead, IG)
3. Are cold audiences shown hard offers or discounts?
Yes, regularly
Sometimes
Rarely
Never (education first)
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Creative & Messaging
1. Are ads designed specifically for paid social (not reused posts)?
No, boosted posts only
Slightly adapted posts
Custom ads, limited testing
Purpose-built creatives + testing
2. Is messaging aligned to patient awareness stage?
No consideration
Inconsistent
Mostly aligned
Fully mapped by funnel stage
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Tracking & Revenue Impact
1. Can you connect Meta leads to booked consultations?
No
Manually / inconsistently
Mostly reliable
Fully automated + attributed
2. Can you confidently answer: “How much revenue Meta produced last month?”
No idea
Rough estimate
Mostly accurate
Exact, tracked number
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Contact Details
Tracking the aligned
First Name
*
Last Name
*
Email
*
Phone
*
MedSpa Name
*
Locations
--- Select Choice ---
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4+
Website
*
Monthly Paid Social Spend
--- Select Choice ---
< $1,000
$1,000–$3,000
$3,000–$7,500
$7,500+
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