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Website Performance Diagnostic

Website Performance Diagnostic

Is Your Website Converting — or Just Existing?

Most med spa websites look professional.

But looking good isn’t the same as converting.

If your website isn’t structured strategically, it may be:

Losing potential patients
Confusing visitors
Wasting paid traffic
Limiting booked appointments

Traffic without conversion is just expensive visibility.

Purpose

This diagnostic determines whether your website is:

Clear and easy to navigate
Built around booking
Optimized for mobile
Supporting your marketing efforts
Converting visitors into real appointments

Takes 3–4 minutes

Results mapped to a clear website optimization roadmap

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Can Visitors Easily Book or Contact You?

Make it effortless for the right people to take the next step.

1. It’s immediately clear what we offer when someone lands on our site

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2. Visitors can easily book an appointment or request information

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3. Our main call-to-action (“Book,” “Schedule,” “Call”) is obvious

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4. The site works smoothly on a phone

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5. Each page clearly guides visitors on what to do next

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6. People don’t seem confused about how to contact us

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Does Your Website Build Trust Quickly?

Help visitors feel confident choosing you.

1. Reviews and testimonials are easy to find

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2. Before-and-after photos or results are clearly shown

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3. Our credentials, experience, or awards are visible

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4. The site looks modern and professional

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plain breaking local

5. Visitors can tell we specialize in what they’re looking for

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6. The site feels consistent with our brand and in-spa experience

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Is Your Website Helping You Get Found Locally?

Make sure local clients can find you when searching online.

1. Our services show up in Google when people search locally

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2. Each major service has its own page

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3. Our location and contact info are easy to find

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4. The site loads quickly (especially on mobile)

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5. Our pages clearly describe treatments in plain language

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6. The website supports our Google reviews and local visibility

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Does Your Website Support Ads & Promotions?

Make paid marketing work harder (without wasting money).

1. We don’t send ads to just the homepage

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2. Promotions or specials have their own pages

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3. The message in our ads matches what people see on the site

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4. Visitors can book or contact us without scrolling forever

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5. The site supports multiple offers without being confusing

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6. We can easily update offers without breaking the site

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Do You Know If Your Website Is Working?

Understand whether the website is actually driving revenue.

1. We know how many leads come from the website

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2. We can tell where bookings come from (Google, ads, etc.)

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3. Phone calls from the website are tracked

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4. Online bookings are tracked correctly

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5. We review performance monthly (even at a high level)

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6. Decisions are based on data, not just gut feeling

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Contact Details

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Last Name *

Email *

Phone *

Company *

Revenue range (optional)

Website *

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